Let AI help with the work. Keep the decisions human.
Use AI to move through the work. Keep the direction, taste and important choices in human hands.
Read the noteA few notes
on making things.
What we believe about design, technology and the work between.
Before the website, make the decision.
A clear job for the site makes every page, word and design choice easier.
Read the noteAutomation should remove a handoff, not add one.
Start with the repeated work, then choose a tool that people can understand and review.
Read the noteGood AI work still needs a point of view.
The tools are getting faster. The choices still need to belong to someone.
Read the noteA vector file still needs a designer.
The first SVG is only useful when its shapes are clear, editable and made to last.
Read the noteBefore you publish the website.
A short check for the parts people cannot see in a homepage screenshot.
Read the note