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A Bwilt project

Rowade

Brand and web design for a platform connecting independent people and companies.

Identity and digital experience for a platform that brings independent people and companies together.

My role

Brand and web design

The thinking

From the first question to the finished work.

01

Bring the brand and website together

I worked across the Rowade identity and its website, treating the brand and digital experience as one piece of work.

Rowade’s identity mark presented on a textured surface.
An application of the Rowade mark from the identity work.
02

Make the idea easy to understand

The project connects independent people and companies. The website gives that idea a clear place to start and carries the identity into the experience.

This case study is limited to the identity and web work. It does not make a claim about current platform activity.

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