A Bwilt project
Colabity
A place for people with different skills to build together.
A brand and product experience for collaboration between people who bring different skills to the same idea.
Brand identity and product design; built with Lovable
Motion
Launch film
The original Colabity launch film, introducing the brand and its idea of building together.
The thinking
From the first question to the finished work.
Give collaboration a clear starting point
Colabity is for people with different skills who want to make something together. The brand starts from that meeting point and gives the product a clear identity of its own.
Make the identity part of the product
I worked on the symbol, wordmark and product direction as connected parts of the same experience. The bold purple identity and softer color field give the work a recognisable presence without leaning on a stock collaboration template.
Keep authorship in the right place
Lovable helped with implementation. The brand idea, visual choices and product direction were still human decisions, carried through into the live build.
Colabity is available as a live product. This page describes the identity and product design work; it makes no claim about adoption or performance.
Have something in mind? Let’s talk.